Mia created CULT with a clear purpose: to bridge the gap between luxury haircare and true, science backed repair. After witnessing how common breakage, dryness and chemical damage had become for everyday women, she set out to create a treatment that genuinely restores the hair fibre- not just masks the symptoms. Working closely with a cosmetic chemist, Mia developed the Ritual Treatment Masque using purposeful, high performing ingredients chosen for their ability to support strength, resilience and long-term hair health. CULT is the expression of Mia's commitment to advanced formulations, transparency and results you can see and feel. A modern brand built on knowledge, intention and performance.
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CULT Ritual Treatment Masque
Engineered for compromised, colour treated and chemically stressed hair.
Formulated with micronised hydrolysed proteins, Pro-Vitamin B5 and lipid rich botanical emollients, this masque provides targeted support to the hair fibre.
Each active was selected for it's ability to hydrate, reinforce and restore elasticity at a structual level.
Benefits:
- Reduces breakage
- Improves strength
- Replenishes moisture levels
- Enhances shine and smoothness
- Supports long term cuticle health
Suitable for all hair types, including extensions
A results focused formula for anyone seeking true repair - not temporary softness.
See the Difference, Feel the Change.
Meet Mia, The Heart of CULT
Frequently Asked Questions
What is a haircare treatment masque?
A haircare treatment masque is a deep conditioning product designed to nourish, repair, and revitalise the hair. Unlike regular conditioners, masques typically contain higher concentrations of active ingredients, allowing for more intensive treatment.
How often should I use a haircare treatment masque?
It is recommended to use a haircare treatment masque once a week. That's all you need!
Can I use a haircare treatment masque on all hair types?
Yes, haircare treatment masques are formulated to cater to various hair types, including curly, straight, fine, and thick hair.
Does your treatment masque contain nasty chemicals?
The Ritual Treatment Masque is free from silicones, sulphates and parabens, and is cruelty free.
How long will one tub of treatment last me?
One tub typically lasts 3-4 months, depending on your length and thickness. Since our masque is highly concentrated, you only need to use it once a week for transformative results.
How do I apply a haircare treatment masque?
To apply a haircare treatment masque, start with clean, damp hair. Take a generous amount of the masque and distribute it evenly from mid-lengths to ends. For best results, leave it on for the recommended time, usually between 5 to 10 minutes.
Can I use the Ritual Treatment Masque on hair extensions?
YES! Cult is completely safe to use on hair extensions.
Our formula contains Hydrolysed Keratin which is very different from the standard, heavy keratin used in many other treatments.