Open jar of CULT Haircare Ritual Treatment Masque on a rippled white surface, showcasing thick creamy texture and soft packaging reflection

CULT Ritual Treatment Masque

More than a hair treatment. A concentrated ritual for damaged hair. 

Created by a cosmetic chemist, Cult combines high-performance active ingredients, peptides and proteins to help restore the look and feel of compromised hair.

Formulated with hydrolysed keratin, marine collagen, amino acids and nourishing botanical oils to strengthen, hydrate and transform hair from the first use. 

THE BENEFITS

  • Helps reduce breakage
  • Strengthens and reinforces damaged hair
  • Restores softness, shine and smoothness
  • Improves moisture and elasticity
  • Helps protect the integrity of your lengths

Suitable for all hair types, including colour treated, bleached, chemically damaged hair and extensions.

Less breakage. More strength. Hair that feels different. 

SHOP NOW

See the Difference, Feel the Change.

Meet Mia, The Heart behind Cult. 

With 22 years of experience behind the chair, Mia created Cult to bring science led, salon quality hair repair into your weekly ritual. Developed alongside a cosmetic chemist, Cult combines high performance ingredients with a simple mission: stronger, healthier looking hair. Professional knowledge, purposeful formulas. Results you can feel.

Frequently Asked Questions

What is a haircare treatment masque? 

A haircare treatment masque is a deep conditioning product designed to nourish, repair, and revitalise the hair. Unlike regular conditioners, masques typically contain higher concentrations of active ingredients, allowing for more intensive treatment. 

How often should I use a haircare treatment masque? 

It is recommended to use a haircare treatment masque once a week. That's all you need!

Can I use a haircare treatment masque on all hair types? 

Yes, haircare treatment masques are formulated to cater to various hair types, including curly, straight, fine, and thick hair.

Does your treatment masque contain nasty chemicals? 

The Ritual Treatment Masque is free from silicones, sulphates and parabens, and is cruelty free.  

How long will one tub of treatment last me? 

One tub typically lasts 3-4 months, depending on your length and thickness. Since our masque is highly concentrated, you only need to use it once a week for transformative results.

How do I apply a haircare treatment masque? 

To apply a haircare treatment masque, start with clean, damp hair. Take a generous amount of the masque and distribute it evenly from mid-lengths to ends. For best results, leave it on for the recommended time, usually between 5 to 10 minutes. 

Can I use the Ritual Treatment Masque on hair extensions?

YES! Cult is completely safe to use on hair extensions.

Our formula contains Hydrolysed Keratin which is very different from the standard, heavy keratin used in many other treatments.